2012.03.20 Tuesday 22:20
NIKE, Inc. announces strategic partnership to scale waterless dyeing technology
- Category : Sports Goods and the Environment
February 7, 2012) – NIKE, Inc. (NYSE:NKE) announced today it has entered into a strategic partnership with DyeCoo Textile Systems B.V., a Netherlands-based company that has developed and built the first commercially available waterless textile dyeing machines. By using recycled carbon dioxide, DyeCoo¡Çs technology eliminates the use of water in the textile dyeing process. The name ¡ÈDyeCoo¡É was inspired by the process of ¡Èdyeing¡É with ¡ÈCO2.¡É The partnership is illustrative of NIKE, Inc.¡Çs long-term commitment to designing and developing the most superior athletic performance products for athletes and its overall sustainable business and innovation strategy.