NPO Global Sports Alliance (GSA)
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2014.04.17 Thursday 12:57

NASCAR kicks off annual Race to Green initiative

March 28, 2014--Celebrating the sport's commitment to protecting and preserving the environment, NASCAR today officially kicked off its second annual NASCAR Race to Green initiative at Martinsville Speedway. NASCAR is sports' sustainability leader and this effort is intended to build awareness around the programs the sanctioning body, industry, and a wide range of partners have in place to help reduce the sport's carbon footprint.
A key pillar of the initiative is a call-to-action for fans and the industry to donate trees that will be planted across the country as well as in a number of areas recently devastated by natural disasters. NASCAR fans can visit www.NASCAR.com/green to donate trees -- $1 per tree for a 2-3 foot sapling -- to be planted in those areas with the support of The Arbor Day Foundation. Fans are encouraged to share their own efforts around green innovation by using the hashtag #NASCARGreen. Social media highlights of the industry's sustainability efforts will be featured on NASCAR.com/Green. 

"When we introduced NASCAR Race to Green last year, we were overwhelmed by the level of dedication displayed across our sport to positively impact the environment," said Dr. Mike Lynch, vice president, NASCAR Green Innovation. "This month-long initiative will recognize the efforts our fans, partners and industry continue to implement to help pass along a cleaner and healthier environment for generations to come."

Since its 2008 inception, NASCAR Green has become one of the most powerful environmental awareness platforms in the country. NASCAR has the largest recycling and tree planting programs in sports; has put more than five million miles on Sunoco Green E15, a biofuel blended with 15 percent American-made ethanol from American-grown corn; and has the largest renewable energy program in the world, among sports properties. 

NASCAR
www.NASCAR.com/green
 

 
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